General Manager
GOJEK Singapore

Mr Lien Choong Luen

General Manager, GOJEK Singapore

Mr Lien Choong Luen is helping to lead the international expansion for GOJEK as its Singapore GM. GOJEK started as a ride-hailing company but has now grown to provide services in more than 18 business verticals across 150 cities as South-East Asia’s Super App and is considered a “Decacorn”, with a strong purpose to enhance social mobility and enable entrepreneurship.

Prior to this, he spent several years at McKinsey and Co. working with major technology, healthcare and consumer companies across Greater China. Subsequently, as the South-East Asia head for the McKinsey Centre for Government, he served regional public sector clients; in particular, he worked with SPRING Singapore helping local SMEs accelerate their internationalisation, productivity and digitisation efforts. He maintained the focus on start-up innovation while at the Singapore National Research Foundation.

Mr Lien started his career in the Singapore Armed Forces as a Special Forces officer. He served in East Timor as a UN Peace-keeper and also trained with the US Rangers, US Marines and various South-East Asian Special Forces. In the SAF, he led units up to battalion size and is currently serving as a reservist officer.

Mr Lien studied mathematics in UC Berkeley and Cambridge University under the SAF Overseas Scholarship, and also graduated as the top student in Strategic and Defence Studies from the University of Malaya. He holds an MBA with Distinction from the London Business School.

He previously served as the President of the Berkeley club of Singapore and is currently on the committee for the Oxford and Cambridge Society of Singapore. A keen sportsman, he has summited Mount Everest and K2, skied to the North Pole, and run ultramarathons in the Amazon jungle and Gobi Desert, and served on the Singapore Sporting Culture Committee.